Marketing of foreign companies essay
Abstract. Marketing strategies devised by multinational companies in an attempt to invest in other countries beyond their national borders are called international marketing. Often this form of marketing borrows many of the investment principles used in the domestic market. We will write a custom essay on your topic. Below we introduce you to six types of digital marketing: social media marketing, search engine marketing SEO, pay-per-click PPC advertising, email marketing, mobile marketing and content. Hopkins 2009, p. 30 states that some of the key strategic marketing decisions that companies make regarding a destination like India include setting up distribution centers, effective distribution channels, warehousing, channel members, reverse logic, transportation, inventory management and market coverage. Despite these developments, company management took a long time to understand the full significance of the currency movements. Although most multinational companies are quite active in the foreign exchange market, they spend most of their efforts on protecting their reported results in the short term, and allow relatively low-level managers to 5. Social media marketing. Social media marketing is another way to generate brand awareness online and boost your digital strategy. It involves creating and sharing content on social media platforms, such as Facebook, Instagram, Twitter and others, to attract attention, boost website traffic and generate leads. Use relevant and specific examples to illustrate your points. The example you gave about Southern Thailand is a good start, but additional and more varied examples are needed to expand sufficiently. The theme of this essay is crucial to evaluate the reasons why international companies continue to use expatriate managers, even though this is a very expensive option. The term expatriate comes from the Latin words ex patria from homeland and refers to an employee from one country who works temporarily and,