Macro Environment and Marketing Mix of Apple Inc Marketing Essay
The purpose of this assignment is to select an organization and discuss how the macro environment has influenced its marketing decisions in recent months, and how it is likely to influence its future decision making in the first part. In the second part, this study will also have to use the same organization and discuss how the. Read this Business Research Paper and research papers. Apple Inc. Marketing MARKETING FUNDAMENTAL PROJECT Apple Products Project Members: Steve Chiam Tao B Halimatus Sa diah Bte D Ho Wai C Nur Fatimah Bte AF, 1 INTRODUCTION TO THE COMPANY Apple Company is a multinational American company that sells and manufactures amplifier designs, customer electronics, tablets and accessories, personal computers and computer software. Apple is the world's largest manufacturer of mobile phones after Nokia booster Samsung. The company's product, due to the existence of an innovative culture, it had increased its investments in R amp D i.e. 4. 3. and 2. Apple 'K. That was also the case. increased sales from. The macro environment shapes the market and should be an important guiding factor when developing a marketing strategy. Therefore, carefully analyzing the macro environment is crucial for business success. This allows the company to identify potential opportunities as well as hazards or risks that could impact the organization. The macroenvironment refers to the key external and uncontrolled elements that influence an organization's decision-making and influence its performance and strategy. This includes economic variables, demographics, legal, political and social influences, technological developments and environmental factors. The macro environment is that Apple Inc. percent of iPhone users are female, male. Distribution of the age of users, for people older, between -49, between -34. They, strategies for growth and marketing objectives. Apple Inc. uses five important steps in the strategic marketing of its products. These steps include mission, situation analysis, marketing plan, developing marketing mix decisions, and implementation and control strategy. First, the company identifies and understands its research papers and research papers. Apple Inc. Marketing MARKETING FUNDAMENTAL PROJECT Apple Products Project Members: Steve Chiam Tao B Halimatus Sa diah Bte D Ho Wai C Nur Fatimah Bte AF, Various environmental factors influence the way a business is run. These environmental factors can be divided into two broad categories such as the internal environment and the external environment. A company must adapt to these marketing environments to remain profitable and stay ahead of the competition.In this article,