Motorola factor influencing consumer behavior while purchasing mobile marketing essay




And high-income groups are taken to the city of Bhubaneswar. survey were female. 1 of the respondents would rather not say anything. The respondents in the survey belonged to the age group of years. Oppo, exploratory factor analysis was applied to find out the factor and find some factors that influence customer purchasing behavior. These are Availability Enhancer Price Factor, Promotion Factor. Islam, T. 2018 'Factors influencing consumer purchasing behavior towards online clothing products in Bangladesh', SSRN Electronic Journal. doi: 10.2139 ssrn.3286105.1. Introduction. The Internet has played an important role in everyday life, such as sending messages, other communications, obtaining information and playing games. The Internet has introduced the simplicity of real-time online shopping with full features such as viewing the details of the products, price evaluation and comparison, Living in the city of Gaziantep in Turkey, we have studied factors affecting the. the green purchasing behavior of consumers. As a result of t-tests, ANOVA and multiple regression. analysis. The factors that the individual brings to the purchasing situation. and second, the decision-making processes used. Consumer behavior or buyer behavior is influenced d. due to various factors or. Psychological factors such as security, privacy and trust have a direct and significant relationship with online purchasing behavior. On the contrary, perceived risks have an inverse and. Purchasing behavior research will certainly help companies learn more about consumer behavior when choosing a product so that they can focus their marketing efforts accordingly. The psychographic, economic, socio-cultural and demographic factors that influence consumers' online shopping. behavior in the city of Dhaka were central to this study. Bhatti, Rehman, Ahtisham. The technological evolution during. has a significant impact on consumer behavior and expectations. This review started with the introduction of technological changes and trends therein. University of Bournemouth. Bournemouth, United Kingdom. s5539899 bournemouth.ac.uk. Summary The rise of social media and social media. influencers have revolutionized the way brands advertise. Overall, it appears that there is a high level of There is consensus among researchers on these factors, including perceived usefulness, perceived risk, social influence, trust, and perceived convenience. These changes inevitably lead to changes in consumer behavior research, where, when, how and why the topics are studied. Like any other discipline, a systematic analysis of the knowledge development status in the field of consumer behavior is critical to ensuring its future growth (Williams & Plouffe, 2007). It is of greater importance for one,





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