The Relationship Between Local and Global Marketing Essay
Relevant to global marketing managers who make global product and brand decisions, such as whether a company should tailor its products and brand to local consumer preferences. Kim, Moon. Global trade has grown tremendously in recent decades, making international marketing more important than ever before. The rapid spread of globalization has been a major force. To download. Essay. Views. 1687. Introduction. The world is made up of nations and people who share different values, customs, languages and geographical areas. This diversity, also called culture, has proven to be the norm that unites or separates them. Carlson and Blodgett (1997) explain culture as something else. Return to a discussion of the relationship between the global and the local: in the first case by examining how the local becomes an expression of the global, in the second Global Marketing Essay. Mariano Ferreyra's analysis of the Argentine and Australian markets is commendable. Indeed, his future prospects and success in the export sector start with the research he has done into the markets. However, there are problems he may have overlooked. One of these is the importance of research into globalization, which describes the acceleration of the integration of countries into the global system. It contributes to the expansion of cultural ties between peoples and human migration. But there is also a disadvantage. Unfortunately, by preferring a uniform art form, one's own culture is sometimes forgotten.