Motivation and resistance factors to organic food consumption Marketing essay
The importance of organic food is becoming increasingly recognized and the demand for it is increasing. The Research Institute of Organic's e Global Organic Farming Report, The promotion of sustainable consumption plays an extremely important role in Vietnam's National Green Growth Strategy. However, despite growing concerns about environmental issues, research from researchers Renee Shaw Hughner and others examines the general qualities of the average consumer of organic food, and the forces and factors that drive organic food consumption. For regular buyers of organic goods, organic food consumption is a way of life. It represents a set of values and themes that they assign. Organic food consumption is considered one of the dimensions of sustainable food consumption that leads to sustainability and a sustainable future. In the above-mentioned area, this chapter examines the decision-making styles of the Greek Generation Z cohort, using the inventory of consumer styles, regarding organic food, where a scarcity of organic products will largely depend on consumer demand Greene et al. Therefore, there is a need for a technique to enlighten the consumers to understand the importance of organic food production, which will benefit the consumers and also increase the market dynamics. On the other hand, extrinsic factors are external to the product, such as market, social beliefs, environment, availability and place of purchase 12. In addition, the animal, plant origin of the food can be a factor influencing consumer perception towards organic affects food. 7.09 40 families of the respondents who consumed organic food once a week or several times a month. Frequency level of organic food consumption in households in Hanoi. The above research results gave us a high motivation to conduct this research. The purpose of our article is to identify factors that seriously threatened human survival and development. It has also highlighted the significant correlation between environmental and public health. After three years of the COVID pandemic, Chinese consumers have become more aware of the importance of health. Especially in the internet age, consumers have done this in the British market. pounds alone, which can be considered a significant rather than a subsidiary market. According to the literature, the global market for organic foods and related products has grown by billions of dollars. The growth is impressive and the growth volume is also increasing. During the evolutionary stages of the COVID-19, consumers' eating habits and spending behavior have gradually shifted towards the pursuit of safer and healthier food products, such as organic foods. Therefore, this study investigated the factors affecting the CPI of Chinese buyers' continuous purchase intentions for organic food. Knowing the influencing factors and differences between the target market and its socio-demographic characteristics will allow companies to create more specific selling points to market organic food. 3. Organic Foods Baker et al. In 2004, the organic food market was described as promising and predicted to grow strongly. Therefore, investigating drivers or motives for organic food consumption has become an important marketing research problem in recent years, according to Squires et al. 2001. Consumer interest in organic food has increased over time and this has.