Pestel analysis of mobile phone manufacturer Nokia essay
In conclusion, smartphone manufacturers in the country will be forced to take into account these forces of the macro environment to produce competitive products that resonate with the needs of the target consumers. References. Global Mobile Consumer: UK. Web. I-Phone in the mobile phone market in Great Britain. 2014; Introduction. After running a Porter Forces model on Nokia, I felt that a PESTLE analysis would analyze Nokia's macro environment. These are all external forces over which Nokia has no control. Having low barriers to new entry could impact Nokia in the mobile phone industry. However, Nokia first uses a large amount of investment that helps them adopt new technology as it arises. Therefore, the barriers for newcomers to the telephone market are strongly protected because small companies require a lot of capital. A Pestel analysis of the smartphone industry. The global smartphone industry generated approx. China, India and the United States remain the largest markets for smartphones with the highest number of users. while the demand for,