The IBM as a Sales-Oriented Company Marketing Essay
Marks amp Spencer M amp S is an international, multi-channel retailer specialized in food and fashion. Currently, the food businesses are responsible for percent of the company's total sales, while clothing and home businesses - percent M amp a. Quality and innovation are the core values incorporated into the organizational marketing of M amp S. This article examines the influence of information and communication technology ICT on business transformation. First, the general, ICT-driven development lines of globalization and service orientation are described. This is followed by an analysis of IBM Corporation's transformation over the years into a globally integrated service. The advantages of a market-oriented strategy are: A market-oriented strategy has many advantages for a company. These are some of the main benefits. 1 Most consumers are also aware of current market trends and are very clear about their wishes and requirements. 2 However, analyzing data can reveal vague trends and objectives. A sales-oriented company is very internally focused and tries to sell products in which the company is successful. A marketing-oriented company is externally focused on consumer wishes. It changed its name to IBM. IBM is largely involved in hardware, software, consulting and hosting services. IBM has had an extensive journey so far and has managed to stay in the market for almost a century. In IBM case study, we will talk about IBM's marketing strategy, marketing mix, competitor analysis, BCG. The advantages of a market-oriented strategy are: A market-oriented strategy has many advantages for a company. These are some of the main benefits. 1 Most consumers are also aware of current market trends and are very clear about their wishes and requirements. 2 However, analyzing data can reveal vague trends and objectives.