Boots is a UK-based marketing essay
Boots is the UK's largest health and beauty retailer. For years we have listened, learned and innovated, and continue to challenge ourselves to improve our products and services every day. In recent times, the main body of the report consists of four parts that explore the approach to digital marketing, the benefits and challenges of digital marketing, how digital marketing can be implemented, and recommendations on digital marketing. Marketing: 'space' digital and a 'place' physical presence for an organization.