Fair Trade and Buying Behavior Marketing Essay
In a survey among Belgians, consumers' knowledge, beliefs, attitudes and purchasing behavior regarding fair trade issues were studied and related to their value system. Four value-related. 3. Proposal for a new model of green consumer behavior. Modeling green consumer behavior is seen by most researchers as a process organized in a cognitive hierarchy consisting of values, attitudes, norms, intentions and behaviors, for example Homer and Kahle, 1988, Paul et al. 2016 In addition, the general value orientations,