The Girl Effect - Nike Foundation Essay
She looks forward to applying the tips she has collected “when working with underprivileged communities in Kenya.” Maria Eitel is CEO and president of the Nike Foundation. Previously, she served as Nike, Inc.'s first Vice President of Corporate Responsibility. Read more about the Girl Effect at www.girleffect.org. The Girl Effect After a short animation, Maria Eitel, CEO and president of the Nike Foundation, explains how investing in adolescent girls has a powerful impact around the world. However, this is where the similarities end. The Nike Foundation and The Unreasonable Group have hand-grown companies, each based in Africa or India, whose missions include support for adolescents. Over the past decade, 'The Girl Effect', the discourse and practice of investing in girls' education in the developing world, has risen to the top of the international development agenda as the 'highest return investment strategy' to end the poverty. This article examines the trend by examining the genealogy of 'The Girl Effect' as The Nike. About Press Copyright Contact Us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube Works Test New Features NFL Sunday Ticket Press Copyright. The Girl Effect and The Clock is Ticking are animated in Nike Inc's brand colors, although they do not include the brand name or logo. However, they end with the Girl Effect logo, which also appears in Nike's corporate colors. The I Dare You video uses photos and ends with a title card that reads "Nike Foundation." According to the logic of the 'Girl Effect', adolescent girls represent the crucial leverage point for international development policy. The Girl Effect is a theory of economic change initially promulgated by the Nike Foundation and its partners in the 1990s. The logic of the Girl Effect involves investing resources in poor adolescents. The Nike Foundation, the philanthropic arm of Nike, Inc., seeks to prove The Girl Effect, the theory of change, by investing in adolescent girls in the Global South. The. But that's where the similarities end. The Nike Foundation and The Unreasonable Group have hand-grown companies, each based in Africa or India, whose missions include supporting adolescents.