Marketing analysis of consumer behavior
Abstract. In our study, by consulting, summarizing and analyzing a large number of related literature studies on consumer behavior in tourism industry, big data in tourism, text data analysis, and so on, a framework of research ideas on tourism consumption was constructed. The train browser, NLPIR and other software packages are used for crawling. A marketing essay is a unique academic document that delves into various facets of marketing analysis, strategies, concepts, and applications. It requires students to explore, critically analyze and present arguments about marketing theories, market strategies, consumer behavior, product promotion or other related themes. Therefore, some consumer psychologists and researchers in related fields, such as marketing and business, are interested in addressing these social issues through the lens of consumerism. Consumer researchers are trying to understand how and why consumers make beneficial choices in areas such as sustainability, health, and numerous debates have developed about the changing consumer behavior due to the consequences caused by the Covid-19. A research report conducted in China by Hao et al. revealed that the purchasing power of luxury goods and services in China declined due to the impact of the pandemic on Abstract. The current study examines the impact of COVID consumers, changing lifestyle and purchasing behavior based on their socio-economic backgrounds. A questionnaire survey was conducted to understand the impact of COVID consumers, affordability, lifestyle and health consciousness and how these. Three broad intellectual perspectives are central to the theory of the marketing firm: The role of marketing management in response to the ICOs is the analysis of consumer behavior from an economic-psychological point of view, from which the sub-discipline of consumer behavior analysis arises. Foxall, 2017a, op. This article provides a benchmark for the benefits of using a descriptive dashboard and illustrates how these benefits can potentially be extracted. Consumer behavior research from Harvard Business School faculty on issues such as behavioral economics, brand loyalty and how to determine the value of a product. The analysis allows brands to understand why consumers behave in certain ways and how they can improve their marketing efforts to meet changing consumer behavior. This exercise ensures that companies effectively understand their target market, improve customer satisfaction, build brand loyalty, develop better customers, 2. Behavior. JF Engel, 1986 defines consumer behavior as 'the actions of individuals directly involved in obtaining, using and disposing of economic goods and services, including the decision processes that precede and determine these actions'. A basic observation of this definition contributes to limited wisdom in the.