Starbucks Corporation Competes in Global Markets Marketing Essay
Starbucks Corporation: Competing in a sample global market essay. Only available on StudyHippo. Topics: Coffee, Starbucks. Pages: 12; Over the years, Starbucks shifted its focus to the international market and began expanding to Canada, Japan and other countries. In s, the company started offering more food and beverage products. In an effort to increase growth and broaden product offerings, Starbucks increased its food and non-coffee items and now accounts for a percentage of Cateora et. al. 2011. Although this increase is significant, it still left a saturated domestic market. Now that domestically is saturated, Starbucks wants to go abroad to continue growth. This research is an analysis of Starbucks, an international coffee brand. It analyzes the marketing strategies adopted by the company to avert the consequences of the lockdown caused by the COVID-19 crisis: a global pandemic hit the world and led to mass deaths and infections. Different governments took,