The Effect of Advertising on Consumer Decision Making Marketing Essay
Sports companies often make product claims in advertisements to influence consumers' purchasing decisions. Health benefits and performance claims are often promoted, especially with sports drinks. Resume. Advertising is the key to building, creating and sustaining brands. Advertisements play an important role in persuading, informing and reminding both potential and existing customers. Understanding how advertising influences consumer decision-making can help companies develop more effective marketing strategies and help consumers make more informed choices. This essay explores the different ways in which advertising influences consumer behavior, including the use of emotions, social influence, and social media,