Visual and verbal factors that influence consumer purchasing behavior essay




Understand the decision-making factors that influence consumers. purchases through online and offline channels. Online shopping is. the process by which customers purchase products from ar. The article presents a discussion on how the rise and development of social media has influenced consumer behavior in today's world. The report discusses aspects of consumer behavior and notes that customers unintentionally use purchasing models. Social media can influence individuals' decisions at every step of these models. The impulse purchase causes an emotional lack of control, caused by the conflict between the immediate reward and the negative one. Pandya and Pandya, 2020, Sohn and Ko 2021, argue that this study examines the effectiveness of various fashion marketing strategies and consumer behavior analysis across a cross-section of demographic settings related to fashion apparel retailing. The study examines the determinants of consumer behavior and their impact on purchase intentions towards fashion clothing. Factors influencing consumer purchasing behavior, especially in social and psychological aspects, Ayanwale et al. 2005. Academic Research International Vol. 5 4For example, if a store has a problem with visual merchandising, which is the most important factor in influencing customer behavior, so can the mindset or factors that influence purchasing behavior. The current research paper focuses on the impact of advertising on consumer purchasing behavior. Brand image, persuasiveness and celebrity endorsement in the advertisements are the key factors. The various factors that influence consumer behavior can be divided into categories: Economic factors. Personal factors. Cultural and social factors. Psychological factors. Economic factors that influence consumer behavior: Personal income - Total income of the consumer. Discretionary income - Income available to someone. This research examines the influence of psychological factors on consumer purchasing behavior. The effect of psychological factors on consumer purchasing behavior is becoming much greater. Factors influencing consumers' online purchase intentions of fashion products in the field of cross-border e-commerce Business Management and 2 108The research into customer purchasing behavior is crucial for marketers because it allows them to understand what consumers expect. It helps a company understand why a consumer would choose to purchase a product. It is crucial to research what types of items consumers want before launching them into the market.





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