Understanding Consumer Behavior and Decision Making Process Marketing Essay
The consumer decision-making process consists of five phases: problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. In the first. Reviewing this material should provide an in-depth understanding of consumer decision-making processes, and how these processes can be influenced by marketing stimuli. It also helps to understand the importance of providing relevant, up-to-date information about the market and target groups in order to make a choice and