Service Quality and Efficiency in Banking Industry Marketing Essay
Fast and efficient service will promote good public relations, reduce complaints and increase sales. Providing quality customer service is important in the banking industry because it has a mediating effect on customer satisfaction on the relationship between service quality and customer loyalty in the Ghanaian banking industry DOI: 10.51244 IJRSI.2022.9402 The quality of mobile banking services or services reflects customer needs overall assessment of the quality and superiority of the content of the mobile banking application Arcand et al. Service quality becomes the crucial issue for the hospitality industry and the theory of service quality has evolved over time through testing and trials in the service sector..