Red Bull and Its Event Strategies Commercial Essay
Market Presence: Red Bull is sold in countries and is the best-selling energy drink worldwide, with a market share of more. The company has continued to grow, with annual revenue from its social media strategy. Red Bull has also succeeded in including the use of social media, especially on platforms such as Facebook. Their Facebook page features specific artistic videos that combine beautiful visuals, dance from their note label, and coverage of sports and events that their audience enjoys. Proposals and eventsRed Bull consulted with the Student Brand Manager at school to ensure that Red Bull was present at every strategic moment on the social calendar, such as sporting events and major parties. Red Bull's strength is its ability to instill a genuine passion for the brand in the Wings team and Student Brand Managers.