The Mcdonalds Business Commerce Essay Assignment
Since its emergence in the century, the problem of obesity has not ended. Within a period of years, the percentage of obese people in America had increased by one percent. The public realized for the first time that fast food companies such as McDonald's were the main factors contributing to obesity. In conclusion, the recommendation is that McDonald's should acquire companies horizontally because it has no vertical dependencies. The target for horizontal acquisitions should be companies with customer segments that are not accessible to McDonald's. For example, these could be health-conscious consumers who see the quality food that our customers love and can trust. That said, McDonald's is about more than just food. It's about our suppliers, franchisees and employees working together. It's about the skills and opportunities we provide and the ways we support our local communities. For example, we invest every year.