A Case Study of Business Communication Marketing Essay
Although many scholars disagree with the general definition of integrated marketing communications, the majority agree that it is an audience-driven business process. It strategically manages the channels, content and outcomes of stakeholders' brand communications programs p.137. A case study is a detailed study of a specific subject, such as a person, group, place, event, organization, or phenomenon. Case studies are commonly used in social, educational, clinical and business research. A case study research design usually involves qualitative methods, but sometimes quantitative methods are also used. Online digital marketing platforms such as Facebook, Twitter, Instagram, YouTube and Snapchat are actively used to post images, videos and more. Coca Cola's marketing strategy mainly includes SEO, email marketing, content marketing and video marketing. Coca-Cola's Instagram posts. Become a Millennial Digital Marketer in Burger King - Branding and Marketing Strategy Case Study 🔍Insights. Anagha S. read. Burger King is a very famous name for Indians and even for the entire world. This chain of hamburger fast food restaurants that operates in many countries has their headquarters in Florida. Burger King was launched as Insta. Strategic planning behind their communications with consumers, but not much about how influential these people could be. This study conducted qualitative analysis to discover how these social media influencers became so successful and why influencer marketing is the fastest growing and most popular tactic in public relations.,