Growth and prospects for retail banking in the UK Marketing essay




A case study on the growth of rural banking. in India. Megha D. and Sudhindra. Scholar, Institute of Management and Commerce, Srinivas University, Mangalore. Today's retail banking market is vastly different in form and structure from the old environment, in which the traditional model of universal banking was economically sound. In the new world, the winning banks will be those that carefully choose the businesses they can lead and commit to building a value proposition, the core of the most effective digital marketing strategies for banks. To succeed in today's market, banks must leverage the power of various digital marketing strategies. These are the most effective ones that will drive growth and engagement. 1. Social media marketing.





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