Kentucky Fried Chicken Kfc Marketing Essay
Moreover, the estimated value of KFC is American. Therefore, as a fast food restaurant, KFC has better financial strength to facilitate its expansion. Moreover, KFC has perfect marketing tools. KFC dominates the market with many competitors offering chicken as their main commodity. Kentucky Fried Chicken and Social Change Impact. Although the company has operations in many parts of the world, this article focuses on America as a key market for analyzing the company's adaptation strategies in the face of changing customer tastes and preferences. Entrance and expansion of KFC in China. KFC is a world famous chain of fast food restaurants. It was found by Colonel Harland Sanders. KFC is also known as Kentucky Fried Chicken. KFC's headquarters are located in Louisville, Kentucky, in the United States. KFC sells chicken pieces, salads, sandwiches and wraps, but its main food item is fried chicken. Harland Sanders from Kentucky was the man behind the founding of this company. The usual products that KFC deals with are sandwiches, chicken pieces, salads and wraps. However, the main product that KFC produces is fried chicken. KFC has managed to spread in Kentucky, the United States of America and Kentucky Fried Chicken. KFC is a leading fast food chain that has continued to grow exponentially. KFC is a relatively large company with branches all over the world. The company operates and continues to operate in countries called Business Ethics of KFC. This report has been prepared to analyze the business ethics of Kentucky Fried Chicken KFC. The report first started with a brief description of the company background. It then continues with identifying the ethical dilemmas – poor quality products, animal cruelty and poor working conditions of KFC, supplied by.