Consumer Behavior Marketing Junk Food for Kids Essay




Globally, junk food marketing, primarily fast food, sugary drinks and high-fat sugar snacks, surrounds young people, fueling a crisis of poor nutrition, obesity and negative long-term health outcomes1, 2. The World Health Organization has called on the government to regulate the marketing of food products and limit drinks to. Similar to advertising regulations in markets such as tobacco and alcohol, the goal of limiting junk food advertising is to reduce consumption. The World Health Organization published a recommendation that the “overall policy objective of an advertising ban should be to reduce both children's exposure to and power. The appeal of junk food lies in its taste and convenience. The combination of fats, sugars and salt in these foods can trigger a pleasurable response in the brain, similar to what happens with addictive substances. This pleasure increases the desire to consume this food repeatedly. Furthermore, the fast-paced nature of modern life has led to. Negative aspects of junk food. Regular junk food intake leads to long-term health problems such as obesity, associated emotional and self-esteem issues, and chronic diseases later in life. Thus, increasing knowledge about junk food among adolescents is one of the possible ways to help them make healthy food choices and get rid of overweight and obesity. Zhu et al. 2019 investigated the current situation and influencing factors on junk food consumption among children and adolescents in Beijing city Zhu et al. 2019.





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