The Essay on Conquering International Market Marketing
To download. Essay. Views. 1687. Introduction. The world is made up of nations and people who share different values, customs, languages and geographical areas. This diversity, also called culture, has proven to be the norm that unites or separates them. Carlson and Blodgett 1997 explain culture as something else. Here are some benefits of international marketing. 1. Market expansion. An important advantage of international marketing is market expansion. It's an opportunity to expand a brand's customer base. Twenty years ago, the idea of bringing a product or service to market was too expensive for small businesses to consider. Forbes found that the electronic dance music market has grown. the clear value this genre has brought to the music industry in recent years. The International Music Summit Report also drew similar conclusions, recognizing that EDM was the only music genre to show significant growth: Advertising in the International Market. As the level of competition increases and markets expand, much emphasis is placed on the global brands and more emphasis is also placed on image recognition. The conclusion that is drawn and that shows some logic is usually that the global market share motives of leading smartphone suppliers prevail. Web. Sun, M, Ding, B amp Zhou, 'Smartphone market - brand preference analysis Huawei as an example', 1st International Symposium on Business Cooperation and Development. Curran Associates, Inc. These barriers were 1 Incumbents' Cost Advantages 2 Incumbents' Product Differentiation 3 Capital Requirements 4 Customer Switching Costs 5 Access to Distribution Channels Nike - A Truly Global Company: Nike is the global leader in athletic footwear and apparel and operates in more countries. Europe, Asia, North and Latin America are the main markets in which Nike sells its products, making it a truly global organization. According to Mintel, twenty percent of the American athletics market is controlled by Nike.