Influencing the purchasing behavior of teenagers thesis Marketing essay
Some potential topics for marketing theses include the impact of social media on consumer behavior, the effectiveness of various marketing strategies, and the role of branding in building customer loyalty. Additionally, you may want to focus on a specific industry or product category, such as fashion marketing or green marketing. The research shows that researchers' attention is shifting from the concepts and principles of using neuroscience in marketing, economics and consumer behavior to design and development. Consumer behavior had a greater influence on purchasing baby care products. Customers prefer the improvement of quality products over prices, because the skin of children and mothers is very sensitive. Buying, or what is better known as 'buying behavior'. Advertisements such as marketing ads can be promoted and seen through newspapers, films, videos and billboards. Influencer marketing helps the brands to leverage the niche using leading content creators. improving brand awareness, increasing traffic and sending messages to the target groups. This. is. The impulse purchase causes an emotional lack of control generated by the conflict between the immediate reward and the negative consequences that the purchase can cause, which can lead to compulsive behavior that can become chronic and pathological, argue Pandya and Pandya, 2020, Sohn and Ko 2021. that, although all, the millennials are a generation of young people. Characterized by the use and adaptation of technology in their. daily lives, but also values, life experiences, motivations and ordinary purchases. Social media can influence the purchasing behavior of young adults. Most of the. participants were between the age group, 69.7 years and 19.2 years old. - The sustainability of live commerce is highly dependent on consumers' impulse purchasing behavior due to its live nature compared to the traditional e-commerce mode. Hunger marketing is a form of hunger marketing. At the end of the study, it was discovered that digital marketing strategies, especially social media marketing and email marketing, effectively generate purchase intent among Filipino consumers. Consumer behavior has evolved over the years, leading to changes in the perception of consumption and the emergence of trends that help create a profile of the modern consumer. The authors propose five factors: social media marketing, SMM, trust, risk, word of mouth. , and perceived ease of use EoU -and hypothesize their relationships with PB purchasing behavior. This study aims to provide preliminary descriptive information on the profile of young professionals when it comes to impulse purchasing behavior and their financial well-being. Hanging out in a coffee shop has become a necessity that is difficult to avoid for some consumers. Loitering is an interesting part of consumer behavior to study through marketing mix and hedonism.