Electrical Trade in the Hospitality and Tourism Industry Marketing Essay
The e-commerce explosion has had an impact on the way online business is conducted across a wide range of industries. Improved customer service, automated marketing, customer-specific advertising, and so on. And the catering industry is no exception. Read on to discover four ways e-commerce is impacting the hospitality industry. The volatile environments in which Tamp HI tourism and hospitality sector entities operate necessitate a redefinition of the rules for designing marketing activities. The VUCA concept can serve as a basis for these changes. Its implementation requires specific management skills that enable Tamp HI entities to use flexible marketing, Quot Tourism Destination Marketing: Approaches Improving Effectiveness and Efficiency Journal of Hospitality and Tourism, Technology, 2012, vol:3, iss:23. The concept of e-marketing for tourism: Kotler defines marketing as: analysis, organization, planning and control of the organization's activities, strategies and resources, which is a. E-commerce, which has taken the world by storm in recent years, brings new business with it. opportunities for the global travel and tourism sector. From a study by Media Metrix, an American company. leader in internet and. Due to new concepts related to big data, hospitality and tourism scholars have used bibliometric analyzes by Ali et al. 2019 Nusair et al. 2019 or literature reviews Lin et al. 2020 Moro and. Digital marketing in tourism and hospitality. DOI: 10.1007 978-3-030-64111-5 12. In book: Marketing Tourism and Hospitality pp.369-415 Authors: Richard George. To read the full text of.