Factors Affecting Customer Loyalty in Gulf Bank Marketing Essay
1 Introduction. Consumers and marketers have gradually embraced the activities of online-based brand communities OBBC, mainly using social media as a means of communication. Algesheimer, Dholakia, amp Herrmann, Hutter, Hautz, Dennhardt, amp Fller. In view of this, the marketing of diversified, Abstract. Purpose - The purpose of this article is to focus on identifying the loyalty level of individuals and what maintains and develops their customer loyalty. This article acknowledges the. Moreover, the success of digital marketing had a significant impact on the customer loyalty of online restaurant customers in Jordan. It was concluded that organizations must guarantee a positive effect of digital. In today's competitive market, branding plays a crucial role in shaping consumer behavior and influencing purchasing decisions. A strong and recognizable brand can build a loyal customer base, leading to long-term success for businesses. This essay takes a closer look at the multifaceted relationship between branding and consumer loyalty. The concept of customer loyalty has received a lot of attention and attention from both academics and practitioners across industries. In increasingly competitive markets, being able to build consumer loyalty is seen as the key factor for gaining market share and developing a sustainable competitive advantage. Banking, The loyalty of the customer base is not only influenced by the price of. the service provided, but also through the emotional bond that the client has. creates and confidence in that bank, etc. According to. That marketing has shifted from customer acquisition to customer retention and loyalty. Furthermore, Mcllory and Barnet (2000) argue that acquiring new customers is five times more expensive than customer perception of banks' PR practices, which has a significant positive effect on customer loyalty. The UK Direct Marketing Association defined direct marketing as the distribution of information, products or services through any advertising medium that invites the individual to respond directly to the advertiser 42. A survey of customers staying in independent hotels in Istanbul confirms that CSR has a positive influence on customer loyalty and company image. It also reveals a similar link between corporate image and customer loyalty. Another important finding from this study is that corporate image can mediate the relationship between CSR and customer loyalty. A number of previous studies 10, 22, 34, 36,37,38,39 have shown how E-CRM increases bank customer loyalty. Several studies have shown the positive effect of E-CRM on the loyalty of bank customers. Therefore, it is necessary to conduct research to determine the positive impact on the implementation of E-CRM in e-commerce.1 Factors Affecting Customer Brand Loyalty Ethiopian Banking Alemayehu, Department of Marketing Management, Mekelle University, Mekelle, Ethiopia aluquahadmaz gmail : The research is conducted on the factors that influence customer brand loyalty. The research focused on: Digital marketing has become a central part of marketing for companies, and the importance of digital marketing communications is growing daily due to its incomparable ability to influence customers. In fact, the nature of customer loyalty and customer satisfaction as drivers for it in banking services has attracted the attention of many researchers in the field of services marketing. Ofori et al. Report. Customer behavior and loyalty in banking: global. At a glance. From the latest global,