The Company's Strategic Development History Marketing Essay
A well-defined and achievable marketing strategy makes meeting customer needs a likely and achievable goal. And while most companies do great marketing, only a few have created brand loyalty and customer loyalty through their marketing practices and tactics. In this article we explore 1 the definition and purpose of strategic products. A product development strategy is a comprehensive plan that guides a company through the process of creating, testing, and marketing new products or improving existing ones. It covers the entire process, from initial ideation to product launch and beyond, and helps the product team understand the target audience, the competition, and the market. 1.INTRODUCTION: Digital marketing is the marketing of products or services. using digital technologies, mainly on the Internet, but also. including mobile phones, display advertising and the like. Abstract. This article discusses three external factors of the industry shift that are seriously impacting the profitability level of Coca-Cola, the beverage industry giant. It will focus on the strategic alignment of this business to generate competitive advantage over rivals, the marketing mix and one of the strength, opportunity, weakness,