Zara Global Brand Review Business Essay




Zara is a clothing retailer that has taken a new approach to the industry. It was founded by Amancio Ortega in Spain. The parent organization is INDITEX of the Ortega family and Inditex has achieved turnover. Zara has branches all over the world. Zara is a merchant in, Introduction. Zara is one of the companies owned by the Inditex Group, a major clothing retailer that operates worldwide. Zara is located in Arteixo A Coru a in Galicia, Spain, where the first Zara store was opened, Wang, 2018. The company is associated with fast fashion and produces clothing, accessories, shoes, swimwear, and Zara is now founded. of the largest fashion retailers in the world. Zara is active in the countries where Zara annually releases and designs. Thanks to Zara's flexible production, new designs are in stores within two weeks. Inditex, Zara's parent company, owns other renowned brands such as Massimo Dutti and As. Zara's popularity and presence in the global market are not prominent due to poor marketing. and advertising, the recent pandemic has significantly affected Zara's business. On the contrary, fashion. Zara is one of the largest fashion brands in the world and was founded in A Coru, Spain by Amancio Ortega as “Confecciones GOA”. Since then the company has been able to grow.





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