Marketing Orientation and Competitive Influence Marketing Essay
We study the impact of social influence on stakeholders in the livestreaming market by considering a one-to-two channel in which a common manufacturer sells products through two heterogeneous influencers who can compete for sales. In such a market, consumers' purchasing decisions are not only dependent on their intrinsic preferences, but market orientation is a business philosophy that focuses on discovering and fulfilling the needs and wants of its customers through its product mix. Unlike previous marketing strategies that focused on. Marketing Strategy: A marketing strategy is an overall business plan to reach people and turn them into customers for the product or service the company provides. The marketing. Moderating effects of marketing ethics as ME and competitive intensity CI in the CO - FP relationship. Design Methodological Approach - The participants in this study were managers or owners. Competition in marketing is the rivalry between existing companies, services or products that exist within a specific market. In marketing, competition is a consideration that marketing professionals include in their marketing campaigns to help specific companies stand out from the other market competitors. Another study examined competitive viruses and ideas on fair-play networks 46, viral multi-product marketing performance 47 and competitive influence in a social network 48. This study aims to: 1 determine the effect of market orientation on competitive advantage, 2 understand to get into the effect of innovation on competitive advantage, 3 to know the influence of the market. The Effect of Market Orientation on Performance of Sharing Economy Business: Focusing on Marketing Innovation and Sustainable Competitive Advantage, 3 729 The findings also state that there is an intervening effect of product innovation on the effect of market orientation on competitive advantage and industry performance. also a. Marketing concept and orientation. The marketing concept is concerned with matching a company's capabilities with the needs of its customers. According to William 2003: p17, the process of matching takes place in the so-called marketing environment. The marketing concept is driven by the senior managers of an organization. Market orientation is an organizational mentality that puts the customer's needs and wishes first. Companies with a marketing orientation try to anticipate the needs of their customers and develop products or services to meet those needs. As such, customer satisfaction is at the core of the marketing orientation. A manager's decision about how to respond to competitive price cuts can take several forms. Modern pricing pedagogy emphasizes that marketing managers should pursue value paths.