Hankook Tire Global Business Company Analysis Marketing Essay
The case series allows an in-depth analysis of the globalization of markets and competition, supply chain dynamics and ecosystem in a global setting, strategy. The target: Net sales of annual production capacity million units No. EV profitability EBITDA margin equal to or greater, operationally, Hankook Tire has developed a fleet solution for optimizing total cost of ownership (TCO) through the analysis of data collected with the Global Positioning System GPS and the Digital Tacho Graph DTG. The company has successfully completed the solution test with a Korean transportation company, EHWA Air and Travel Agency. Hankook is quickly positioning itself in the EV market and aims to become a top global EV company. As the future EV trend is driven by OE, Hankook aims to lead the EV tire market by thoroughly analyzing the EV OE market from multiple perspectives and taking preventive measures. The two companies took their collaboration one step further when Hankook Tire began supplying OETs for BMW's high-performance brand M – X and X models. Hankook Tire expanded its portfolio with the i4, the first all-electric Gran Coupé from BMW, proving its leading tire technology. Half-year report: Hankook seeks M amp A opportunities in busy year. It promises to be a busy year for Hankook Tire America Corp. with an expansion at the Tennessee factory, new products and new sizes for existing products, the continued sponsorship of Major League Baseball and the Hankook Amp Co. anniversary celebration. - Hankook Tire once again successfully marked its presence as a premium brand with new equipment in electric and high-performance vehicles Seoul, Korea, - Global leading tire company Hankook Tire amp Technology Hankook Tire announced the company's Q results with consolidated global sales by,