The Concept and Process of Marketing Marketing Essay
Audrey Gilmore. Ulster University. Danielle McCartan-Quinn. Ulster University. Paula Durkan. Ulster University. Citations 52 Summary. The concept of marketing has been much debated. Marketing is the process of getting people interested in your company, product or service. This is done through market research, analysis and understanding the interests of your ideal customer. Marketing, essay. Views. 1051. STP stands for segmentation, targeting and positioning. STP, which stands for segmentation, targeting and positioning, is a fundamental concept in marketing management. It is usually the first step in developing a marketing plan. The three parts of the concept maximize awareness and market. Tips for writing an essay for marketing. Now that the concept of marketing is completely clear, let's now move on to the part where an essay on marketing comes into play. An essay for marketing falls under the category of persuasive writing. Here the main goal is to promote the goods and services a brand has to offer. In this article we explore 1 the definition and purpose of strategic marketing, 2 the three phases of the strategic marketing process, 3 guidelines for an effective strategic marketing process, 4 problems to expect in the strategic marketing process, 5 plagues: trends to consider must take into account when implementing the marketing strategy, 6,