Public Relations Standards in Digital Media Media Essay
In recent decades, the media landscape has undergone a significant transformation due to the rise of digital media. This shift from print to digital media has had profound effects on the ethics and standards of journalism. In this essay we explore the evolution of mainstream media, the ethical considerations of print journalism, the role of the digital press and social media in public relations is essential. ecosystems. Our interactive society needs organizations that tailor their actions to social requirements. Print media is still considered the most important medium for PR practitioners today, despite recent advances made in electronic media and especially the Internet. PR professionals channel all relevant information through the media to send it to the target groups or shareholders of the Summary. In the digital age, public relations communication patterns have changed from the use of conventional media. to new, technology-based media. Public Relations must adapt to technological developments. Social media SM has become an important channel in public relations PR and has driven PR scholars to learn more about the value of SM. Using a systematic review, this study was designed to investigate the authorship, topics, methodologies, and theoretical frameworks prevalent in SM-related PR research in the period -2020. The digital dialectic: new essays on new media. Publisher: The MIT Press. Authors: Peter Lunenfeld. University of California, Los Angeles. To read the full text of this study.