The Brand and Price Effect on Buyer Behavior Marketing Essay
1. Learn to recognize the different types of customers a company can have. 2. Understand what creates value for different customers. 3. Appreciate how consumer purchasing behavior can vary by customer type. 4. Recognize how changes in the marketing environment affect a company's marketing efforts. 5. Prices can be considered as one of the most vital and essential elements that can influence consumer purchasing behavior or buyer decision-making process. Dhurup et al. 2014 Sadiq W. et al. 2020. According to Kotler et al. 2012 customer satisfaction “is the degree to which a product's perceived performance matches the buyer's expectations.” In the real world, this impact on purchasing behavior can range from influencing a future purchase to prompting an immediate additional purchase or even recommending a product to friends based on exposure to these recommended products on e-commerce sites. You would think that features like product recommendations would have had an impact on changing consumer patterns and behavior around the world. This research aims to analyze the impact of price on consumers' purchasing interest. Validates self-esteem. It can also help forge a missing copy. Regardless, Brand Anew notes that “every individual has a certain image of themselves in their mind. When they buy.