Consumer behavior in the electronics market essay
According to Schiffman and Kanuk (1997), consumer behavior is defined as. behavior that consumers exhibit when seeking to obtain, use, evaluate and reject. products, services and. The Statista Global Consumer Survey revealed the most popular brands for various consumer electronics in Australia. Many Australians use audio devices, while consumers are more likely to own them. Sony is a major manufacturer and distributor of electronic goods and has major product lines in mobile phones, televisions and computers. Sony released the Xperia smartphone early and continued to excel in smartphone sales. The research for this report was conducted using magazine articles from Sony's company. The current study examines the impact of COVID consumers, changing lifestyle and purchasing behavior based on their socio-economic backgrounds. A questionnaire survey was conducted to understand the impact of COVID consumers, affordability, lifestyle and health consciousness and how these impacts occur. Neuromarketing helps many companies and academics understand how the neurons in our brains behave in ways that stimulate and influence our desire to consume products from a particular brand. The purpose of my research was to find out what influences my purchasing decisions, referring to the book Buy-ology by Martin Lindstrom. This essay aims to explore the role of SM in purchasing decisions, exploring phenomena such as electronic word of mouth eWOM, social influence culture. , targeted advertising and algorithms. The main framework introduced in the analysis is the Veblenian social psychological model, and the essay argues that SM users are’,