What is a customer relationship management marketing essay
Customer relationship management strategy. 1 Introduction. Customer Relationship Management CRM has become a key focus for businesses as today's markets become increasingly saturated and competitive. ' Customer Relationship Management is the ultimate challenge for marketing experts in any company. A successful business, advertising and customer information that can generate leads 5. Relationship marketing contrasts with the more traditional transactional approach. marketing aimed at increasing. CRM is important in marketing because it helps companies build strong customer relationships. Companies can gain a competitive advantage and increase revenue by improving customer satisfaction, retention, loyalty and advocacy. When customers feel valued and understood, they are more likely to keep coming back and recommending your business,