Marketing audit of Primark Stores Limited essay
Primark Sustainability -2023. A lot has changed in the six-plus years since our case study was published, looking at Primark's stance on sustainability and ethics. Although Primark had downloaded this page of the essay, download the full version above. Primark is one of the most recognizable brands on the high street, due to its affordable prices that appeal to most people looking for fair prices and equally decent quality. Primark was first founded in Dublin, Ireland by Arthur Ryan under the vision of. Overview of Primark as a clothing retail company. Marketing management is the process of analyzing the entire market to derive information about customer preferences and meeting buyer demands, applying the tactics Hollensen, 2010 Armstrong, Adam, Denize and Kotler, 2014 Kotler , Kartajaya and Setiawan, 2010.