The Struggle for Power Marketing Essay
Product marketing is the process of taking a product and marketing it. This process takes place at the beginning of a product's life cycle. Product marketers must understand the product and the customers it will reach. The introduction of a new product consists of five steps. The first step is discovery, which involves specialists. Behavioral science tells us that identifying consumers' new beliefs, habits and 'peak moments' is critical to driving behavior change. Five actions can help companies influence consumer behavior in the longer term: Reinforce positive new beliefs. Shape new habits with new offers. Maintain new habits, using contextual clues.