Planning and development of BMW in Malaysia essay




As the country prepares to work on the Malaysia Plan, its rich experience in national development planning over the years offers important lessons to reflect on. In Malaysia, half of the car suppliers supply Proton. is the SME Hudin et al. 2017. However, Malaysia's automotive industry is facing extraordinary challenges, namely global competition, such as foreign brands Hanaysha & Hilman, 2015, due to trade liberalization and the changes in customer behavior; Based on the census, the total number of people in Malaysia was one million, and of this population, the percentage of Malaysian citizens was percent. Among these citizens, the indigenous population formed by the Malays and other indigenous groups constitute a larger percentage of the total population, the Chinese make up the percent. BMW's research and development department carries out the following tasks. They will develop new products, such as cars, for example the new BMW M3. BMW's research and development department also improves existing products such as the series, improving them into the series. They are developing their new BMW leadership structure and the BMW organizational structure is very complex and reflects the enormous size of the company and the global scale of its operations. BMW AG's Supervisory Board sits at the top of the organizational structure and its members are organized into four different committees, see below. BMW AG, This results in a sustainability approach, supported by six pillars. The BMW factory in Munich becomes iFACTORY. Maximum energy and raw material efficiency. 1. Circular economy. For the series production of new cars, raw materials from used vehicles are recycled as much as possible.





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