Starbucks is the largest marketing essay among coffeehouse companies
~Starbucks' successful marketing strategies focus on all four P's of the marketing mix: product, price, place and promotion. It strengthens Starbucks' position as the largest coffeehouse chain in the world. Let's see how these four P's contribute to Starbucks' success. Product.Starbucks has come a long way since its humble origins. The inaugural Starbucks store was established in Seattle, selling coffee, tea and spices. It wasn't until the company, under Howard Schultz, began selling brewed coffee drinks that it became the coffeehouse we know today. In this SWOT analysis of Starbucks, we look at the factors, as mentioned in the article of Starbucks, the main target group consists of men and women between the ages of -40, which accounts for almost half of the total sales. Clients within this range typically have high incomes and professional careers. This group is growing at the rate of every year. Young adults, -24, are the next largest, 4.1. Organizational analysis. Starbucks' corporate mission, along with its vision and business model, are crucial in determining where Starbucks wants to go as an organization. Starbucks' mission is to inspire and nurture the human spirit - one person, one cup and one neighborhood at a time, Starbucks, 2011. The marketing strategies that made Starbucks a global phenomenon. Starbucks Corporation is an American multinational coffeehouse chain and the largest coffeehouse in the world. Introduction: Starbucks Corporation is an international coffeehouse chain based in Seattle, Washington, United States. It is the largest coffeehouse company in the world, countries. Starbucks sells drip coffee, espresso-based hot drinks, other hot and cold drinks, snacks and the like,