Changing scenario of Mcdonalds Corporation Commerce essay
He opened the first fast food franchise and later launched the McDonald's Corporation. This is the beginning of McDonald's many golden arches: globalization. The public face of McDonald's products and activities is the clown Ronald McDonald with an arch symbol of the letter m for his golden arches logo. McDonald's is truly a unique company in the modern fast food industry. It continues to top the list of the most famous fast food services in the world, maintains an extremely strong presence in the global market and remains memorable and easily distinguishable from the rest of similar organizations. The success of the organization. Order a custom essay Scientific Management Examples McDonalds' with free plagiarism report. The first reason is that McDonald's employees have this mentality: an increase in production would result in job losses and few workers would be needed. Axiom, 2005. To prevent McDonald's employees from developing this type of mentality, the company's target market, McDonald's, includes all demographics in the world. the population. These sections include gender, age, race, nationality, and income. The services offered must satisfy this target group. Yelkur, 2000, p.109. Essentially, MacDonald targeted young people with his attractive packages.