Brand Advertising Strategy in Malaysia Marketing Essay
According to Wikipedia, “shock advertising or shockvertising is a form of advertising that deliberately frightens and offends audiences by violating norms of social values and personal ideals.”; 87. An analysis of Mercedes-Benz's marketing strategy. Xiaofeng Li. HNU-ASU Joint International Tourism College, Hainan University, Haikou, 570228, China. Corresponding author's email address: xiaofen9. In terms of promotion budget percentage, from sales to advertising and make customers aware of Beryl's chocolate. Our advertising budget is 500,000. Therefore, we expect Beryl chocolate sales to reach one million units within three months.