Consumer Attraction Toward Green Products Marketing Essay
In view of this, the aim of this study is to operationalize and test the conceptual model of green purchasing behavior by integrating consumers' perceptions towards green marketing stimuli, including eco-labels, eco-brand and environmental advertising, with perceived environmental knowledge in a emerging sustainable development. ,The mean difference is significant. 5. of respondents are aware of environmentally friendly products, which in itself is a. positive result showing that consumers are on the move. Environmentally conscious people can be encouraged to purchase green products through green marketing communications. The shift where consumers are aware and have intention. This study. aims to investigate where green marketing tools such as eco-branding, eco-labeling, eco-packaging, and environmental advertising influence consumer behavior for green products or. Consumer research recognizes consumers' perception of green products, their price and quality, functional value, their urge to seek knowledge Epistemic value, image concern, opinion of peers Social value, influence of promotional activities and subsidies Contingent value, desire to obtain a to play a protective role with regard to the environment. The impact of sustainable marketing on consumer behavior increases through greater awareness. Luc hs and. Mooradian 2020 explores the link between cause-related marketing and consumer attitudes. In multiple regression analysis, the sustainable consumption behavior of the segment showing a choice preference for products with a green qualification and the percentage of the sample population was modeled as the dependent variable, while the corresponding consumption values were modeled as the predictor variables. Table Green marketing refers to the process of selling products and services based on their environmental benefits. Green marketing is usually practiced by companies that are committed to this. Moreover, this study helps the green marketers to formulate appropriate strategies to increase consumer satisfaction and loyalty towards green products. Keywords: Green Products, Green View