Determinants of Customer Value Marketing Essay
This article provides some definitions for value, Anderson et al. In its basic meaning, value is the customer's overall analysis of product utility, as determined by the benefit the customer derives. Remember: this is just an example. You can have your own paper made by one of our expert writers. Get a custom essay. Journal of Marketing. The authors develop a framework for understanding the behaviors and practices of service providers that build or deplete consumer trust, and the mechanisms that convert consumer trust into value and loyalty in relational exchanges. The proposed framework 1 uses a multidimensional conceptualization for customer perceived value is a marketing term that refers to the way a consumer views a product. This term attributes the success of a product or service to the perceived value that consumers place on it. Customer perceived value assumes that each customer evaluates their purchases to determine whether they meet their wants or needs. These are both traditional marketing tools and new consumption determinants that are emerging in relation to current trends in consumer behavior, which are mainly the digitalization of Rodrigue. Until now, Luxury as Usual has relied on conventional forms of value, such as rarity, excellence and uniqueness. Nevertheless, the perception of luxury value has changed dramatically today, with the emergence of new luxury consumption patterns and sustainability-oriented value perspectives. The overarching goal of the current one,