Factors influencing consumers' decision to purchase a product that imitates foreign brands Marketing essay
Brand loyalty is a topic of interest to both academics and practitioners involved in marketing. The concept of relationship marketing is based on brand loyalty. At consumers. Key factors such as an increase in consumer demand for fresh and locally grown produce, changes in the agricultural economy, consumer interest in direct interaction with producers and efforts to access information about product sources are considered reasons for the increase in the number of farmers' markets . , 4 The Nielsen study recognized this. of Filipino respondents shop around to buy the product with the most value for their money. 3. TV remains the most important source of product information. Television remains the. The basis of the research was a theoretical model. The main goal was to make a purchase for. the consumer intention model, with essential dimensions of the purchasing behavior of luxury car owners. The findings of this study indicate that the determining factors consisting of brand image, product quality and price have substantial and significant influences on consumers' purchasing decision. Ultimately, it will help them come up with better marketing strategies to avoid buying counterfeit products and encourage them to buy the original product. This is relatively a groundbreaking study that examines the effect of ethical aspects of consumers in terms of their religiosity, ethical concerns and perception of legality on. This article aims to explore the factors that influence consumers' car purchasing decision. manufacturers to find out the possible vulnerability between customer expectations. The potential development of the baby care products market in India can also be attributed to such factors. such as rising income levels, better product accessibility, growing brand awareness due to. Consumer behavior plays an important role in the marketing of fast-moving consumer goods. This behavior is influenced by several factors. In the current era of globalization, the needs and wants of. Buying behavior is a function of several factors: the consumer himself, his social environment, the competing products on the market and the brand's marketing strategy. Gomas 2018 Brand image, price plays a role in the purchasing decision, and this finding also applies to poor people. developing countries Kotler and Keller, 2016. Price has a relative effect: some consumers are too.