The popularity of the strategic alliance
Strategic alliances are an important source of resources, learning experiences and therefore competitive advantage. Few companies have all the resources needed to compete, Key Takeaways. A strategic alliance is an agreement between two companies that have decided to share resources to jointly undertake a specific alliance. In this article, we will define a strategic alliance, explore the different types of strategic alliances, review the pros and cons, dive into real-life channel partner success, ~ In literature and practice, the term strategic alliance has become increasingly popular, but is often used generically as a type of business organization. This practice is a consequence of empirical research in which a wide range of inter-firm relationships between companies has shown that it is preferable to specify only proximity. The reasons for the growing popularity of strategic alliances are quite clear. According to Segal-Horn and Faulkner (1999), one of the main drivers of strategic alliances is the growing globalization and regionalization of markets. Several forces arising from globalization make the strategy of alliances very important. Defined as a long-term, explicit contractual agreement involving the exchange or combination of a portion of one company's resources with those of another company, strategic alliances allow companies to share risk. and acquire resources, knowledge and technology, expand the existing product base and access new markets Burgers, Hill and Kim, A Viable Realism and Revival Doctrine. Washington, Monroe and Nixon equal America First. In his inaugural address, Thomas Jefferson famously summarized George Washington's thought in what.