The Concept of Customer Relationship Management Marketing Essay
Customer Relationship Management is a combination of people, processes and technology that seeks to understand a company's customers. Apple Company is one of the unique companies in today's market. I am taking this business organization with me to evaluate the opportunities to maintain and increase revenue at an early stage. Concept of Database Marketing, Customer Relationship Management is the first book to explore the business benefits of a globally integrated approach to . The Main Theme of Customer Relationship Management CRM, Rababah, Moh d and Ibrahim, 2011. D e. The reality is that customer strategy is about using information to gain competitive advantage. Development and implementation of a CRM strategy. Klaus-Dieter Gronwald. Company. 2017. Customer relationship management is introduced as a customer-oriented concept for the implementation of marketing strategies. The four methods of a CRM system: strategic, analytical, operational and expanding. The literature review highlights the concept of digital marketing, its capabilities and factors that influence consumer behavior such as search engine optimization, purchase intention and customer. Customer relationship management CRM and customer loyalty are successful marketing strategies in the Hong Kong banking industry. The role of customer relationship management is significant in facilitating customer satisfaction across various industries including banking. Integration of marketing strategy, customer, customer service: Ensuring that customers get the best experience with the company overall. This is a one-sided relationship where the company acts in response to a customer's action.