Air Asia and Malaysian Airline Marketing Essay
In AirAsia case study, we will decipher AirAsia's marketing strategy, marketing mix, SWOT analysis, social media presence and also analyze its presence. The main motivation to compare Malaysian airlines and Air Asia is triggered by the service niches for the airlines of which there are very few, Kuala Lumpur is an Air Asia hub so even if your destination is Hong Kong and Macau, Thailand, Australia and beyond , you fly to Malaysia with Air Asia and Download. Company Background AirAsia Berhad, commonly known as AirAsia, is a Malaysian low-cost airline. It operates scheduled flights at home and abroad and is Asia's largest low-cost airline. AirAsia was a pioneer of low-cost travel in Asia. The airline was founded and started operations AirAsia Introduction AirAsia is a Malaysia-based low-cost airline. AirAsia is Asia's largest low-cost airline and a pioneer in low-cost travel in Asia. AirAsia was founded and started operations. It was originally founded by a government-owned conglomerate, DRB-Hicom.