Gathering an Organization's Resources Marketing Essay
Management has forgotten or never realized the ability of the marketing function to help drive organizational change, says Nirmalya Kumar in his new book: A marketing essay is a piece of writing that examines various aspects of marketing, including market research, product development, pricing, advertising . It is very important to properly balance and pool your internal and external resources to give yourself the best opportunities. The author discusses general marketing concepts covered by major authors such as Kotler and Levitt and builds on them in relation to an organization's human resources. In the academic context, the article takes a practical approach to internal marketing and addresses the concept of incorporating the P into the marketing mix. Human resources management HRM can be defined as the coherent and strategic maximization of human resources capital in an organization towards making a return on that investment, Gold amp Bratton, 2001. In its efforts, the practice effectively tries to maintain a 'fit' between the employees and those from the organization. Other small types of markets also exist in addition to those covered in this article. For example, this article describes a bilateral monopoly duosony, a market with two buyers and one seller. Also. Bilateral oligopoly monopsony, one buyer and few sellers. However, these are all embedded within the five main ones discussed above. They are the ones who make things happen, that is the reason it is stated that human resources are the most important assets in an organization as they are the competitive weapon for a growing business in today's competitive market. Human resources are invaluable to any organization. They provide the skills,