Franchising in the Hospitality Industry Commercial Essay
Franchising is very common in the hospitality industry. There are many resources available to help franchisees. Comparing the information in Introduction to the Hospitality Industry with that on the website mentioned in the exercise will give you a better understanding of the different aspects of franchising. Review on p. Ch; Franchising is a "method of expanding a business and distributing goods and services through a licensing relationship," as stated by the International Franchise Association. Simply put, franchising is when one person or company, the franchisee, pays another person or company, the franchisor, a series of fees and royalties for the right to do something. The 'pure-play franchisor' model: the franchisor reserves the e-commerce channel on its own website. global online platform. The 'pure-play franchisee' model: Franchisees manage their own online operations at a local level. The 'shared e-commerce' model: Franchisors retain control of the e-commerce channel, but allow franchisees to be part of it. Today, franchising has evolved from a little understood, almost idiosyncratic alternative to traditional SS distribution models to one of the fastest growing and most widely used models. E-commerce, also called electronic commerce, is a way to trade or sell goods or services online. First created in the 1950s, e-commerce has grown dramatically in recent decades. Companies like Amazon and eBay have become monsters in the e-commerce industry. While most ordinary people are familiar with it,