Impact of Advertising on Consumer Buying Behavior Marketing Essay
Currently, consumers' purchasing decisions are now influenced by brand associations, positive images and marketing (Keller, 1993), which in turn reinforces the image. Vinod Kumar Bishnoi and Ruchi Sharma conducted a study on The Impact of TV Advertising on Buying Behavior: A Comparative Study of Urban and Rural Teenagers. The aim of the research is to determine whether consumers' residential background has a different influence on their purchasing decisions. due to the influence of: The fact that consumers tend to use digital marketing using social media is clearly and strongly supported by the findings of Rana 2017, Meslat 2018 and Reddy, 2016 and they. Among the various. factors that influence consumer purchasing behavior, psychological factors play an important role in influencing the purchasing decision. These factors include motivation and learning.